We couldn't be more excited to be sharing this wonderful news with you! As HABA's new official distributor in the United Kingdom we now take the next steps towards further business growth for HABA through enhanced nationwide representation.

Established in 1938, Haba has come a long way from its roots as a wooden block toy manufacturer and currently has a presence in over 50 countries globally. Whilst wooden toys remain at the heart of the company’s extensive range, the organisation has diversified its offering significantly and nowadays its catalogue showcases over 2,000 educational toys and games. Ongoing innovation and improvement delivers over 400 new products each year and all bear the hallmark of quality, safety and sustainability of materials that Haba has a reputation for.

HABA and Amaroni are both fully aligned in their priorities to offer quality toy products that bring joy, inspiration, and creativity to learning, and it is of great importance to both organisations that this is achieved in a socially and environmentally responsible way.